Protect against public liability risks with the right insurance policy
Experienced Insurance Brokers • Business • Personal • Corporate • Call today +61 2 4910 3900

Public Liability Insurance is a type of business insurance that is taken out where there is a possibility of causing property damage to a third party or causing injury or death to a third party during the course of operational or occupational activities.
It has been known under different terms such as general liability, Broadform liability, legal liability and products liability, to name a few.
Public liability insurance and product liability insurance both protect your business against claims from third parties, but they cover different types of risk.
Public liability insurance covers personal injury or property damage that happens because of your business activities. For example, if a customer slips in your store, trips at your worksite, or their property is damaged while you are providing a service, public liability insurance can help cover legal costs and compensation.
Product liability insurance, on the other hand, protects your business if a product you supply, manufacture, or sell causes injury, illness, or damage after it has been handed over to the customer. This could include faulty equipment, contaminated goods, or unsafe product design.
Therefore, public liability relates to legal claims concerning incidents caused by your business operations, while product liability relates to harm caused by the products you provide. Many Australian businesses need both types of cover for comprehensive risk management.
Public liability covers a business owner who may have legal action brought against them or their business for damage to someone else’s property or third-party personal injury or death.
There needs to be a level of negligence on the part of the business owner, and if this is the case, financial losses would be covered under the public liability insurance.
When tailored to suit a business, public liability insurance will cover areas such as import liability (if a product is imported by the insured directly from another country, then that business may find itself to be the ‘deemed manufacturer’ of that product and any claim may be brought about under the laws of that State or Territory or Commonwealth).
It can also be extended to cover exporting of goods, goods sold, pollution liability, statutory liability, goods in the insured’s care, custody or control, among other extensions where necessary.
Whether a large corporation, small business or sole trader, you need public liability insurance if your operations involve interactions that may lead to third-party injury or property damage.
For professional advice on insurance products for your business and financial situation, please contact our qualified team today. Equipped with a deep understanding of your circumstances, we can suggest the most suitable public liability insurance policy.
The amount of public liability needed can depend on the business type and potential risk exposure; however, in Australia, the more common or generally accepted sum insured is $10 million.
A sum insured of $20 million is usually required by those under some sort of contract or those working in an industry where a higher value is preferred.
The cost of public liability insurance is governed by many things, such as the risk of the business occupation and activities, the revenue of the business, staff numbers, products and materials used or sold, wage roll and more.
To obtain the right advice and cover suitable for your business, please discuss your needs with one of our experienced public liability brokers.
Yes, you may cancel a public liability policy at any stage.
Every time we need to call and get some insurance advice or assistance, we get the answer to what we need to know, efficiently and in a courteous, friendly and professional manner. That's why we have insured our business and other assets with Ian Jones Insurance Brokers for the past 10 years
Craig Young, Director, Windsor Products Pty Ltd
You don't usually give a great deal of thought about insurances that you have until the worst happens, then it's all you think about. The advice we get from Ian Jones Insurance Brokers makes it obvious that they have done the thinking for us. They have enabled us to recover from losses over the years that bring comfort in knowing that they have done what their catch phrase states - Cover your Assets
Sam Miranda, Sam Miranda of King Valley Pty Ltd
It's refreshing to see someone who takes a great deal of interest in our business to ensure that they get the complete picture of what we do. Ian Jones Insurance Brokers seems to go that extra mile to make sure that we know what we have and how it needs to be protected. We would strongly recommend dealing with Ian Jones Insurance.
Josh Ferris, Director, Ferris Building Pty Ltd
Carmen, I appreciate all your help. I must say since I've had all my insurances with you, how happy I am with the service provided. You always do a great job. Many thanks
Dietmar Lederwasch
They’re fantastic to deal with. We would always recommend that other businesses give them a go because they make insurance easy
Brett Young, Director, Miraclereach Pty Ltd
I have had a relationship with Ian Jones Insurance for many years now. They feel like a natural part of our business to be involved with
Mez Sheehan, Managing Director, MPM Group of Companies
We have had an ongoing relationship with Ian Jones Insurance for some years now. The reason we continue to do business with the company is because we are impressed with the high service level, the speed at which the quotes are produced, the competitive pricing and the assistance that is provided. Our current account executive, Amy Thompson, embodies all of these qualities and is a joy to deal with on every occasion
Annette and Andrew Metcalf
Over the past 17 years Ian Jones Insurance Brokers has provided us with a variety of business, motor vehicle and home insurance policies. Ian and his staff have always provided professional service and quality advice as to the most suitable policy and options relating to our needs. On the occasions when we have needed to make a claim, the service has been prompt with regular follow ups to ensure the process was moving smoothly. I have recommended Ian Jones Insurance Brokers to friends and business colleagues with full confidence and have always heard nothing but great responses from anyone who has utilised Ian and his staff for the provision of insurance services.
Geoff Grimley, Business Principal, Rapport IT Solutions